The business barang promosi world is tough to say the least. It is a game with many opponents and stiff competition. One of the most common tools businesses use to market themselves is business cards. You will certainly see business executives swapping these little cards at almost every opportunity they get.
However, there are many business cards already in circulation. If you want people to keep yours, you have to make it unique and appealing. The key to doing that lies in the design of the card and how you will print it. Here are some tips that can help:
- Define your purpose
Business cards can convey many things, since you can use them as a simple and quick way of giving out your contact information or as an efficient marketing tool to popularize your brand. It is essential to have a purpose in mind before you even think of the design. Identify the goal you would like to achieve with cards, which will set the stage for the design. Your card can serve as an identity marker or a marketing tool.
- Cover all your bases
Among the most common mistakes individuals do when designing business cards is leaving out relevant information, which they think is not important. Nevertheless, your prospective and current client would want to know all the ways in which they can reach you when they need you. This means, you have to cover all the communication avenues on your card. Some things seemingly irrelevant such as fax address can make a huge difference. The bottom line is, the more contact information you have on your card, the more weight it carries, and the more credible your business will appear.
- Use good paper quality
At times, your business cards will be the first impression people will have of your company or business, and you know what they say about first impressions. If you want to leave a lasting positive impression, your cards have to be profession. The first sign of professional cards is the quality of paper you use.
The paper you use for your cards should not only be souvenir of high quality but also professional. By professional it means, people can be able to write on the surface. Most people will write a few notes on the business card to remember the person who gave it to them. Hence, the surface of the paper has to be writable even if you are trying to be unique.